Connect your customers to ingredients, recipes, products and menus they want.

Our machine-powered, physician-led food intelligence helps you build personalized digital experiences that boost satisfaction, outcomes and sales.

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Helping you where it matters most

01 / Personalization matters.

People are more aware than ever about what they eat. Individual eating wishes are increasingly personal and customers expect personalized experiences. More than two-thirds of people worldwide maintain at least one food restriction. (Pew 2016)

03 / Decision fatigue.

Food choices are exploding. New ingredients, products, recipes and menus appearing daily cause customer

decision-fatigue.

02 / Health matters, too.

Health now drives most food decisions. 70% of your customers actively make food decisions based on health and many are willing to pay more for products they perceive as healthy. (Nielsen 2016)

04 / Tedious technology

Current tools are tedious and confusing. Customers want quick answers not charts, endless ingredients lists and meaningless icons.

 

How EatID works

Our technology removes the guesswork for your customers. This leads to improved satisfaction, faster decisions, and more incremental revenue. We can import your existing catalog of foods or recipes, or you can choose our catalog of 200,000+ ingredients, recipes, products and menu items. 

Your customer starts a search for a recipe, grocery product or menu item on your website, app, or mobile experience.

Using the EatID API, you process their search based on the eating wishes they expressed, choosing from more than 100 diets and health conditions. 

Your customer gets instant recommendations for items personalized just for them. This helps you boost sales, deliver a better customer experience and speed up transaction time.

 
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Industries

Supermarkets & Food Retail
Consumer Packaged Goods
Recipe & 
Food Media
IoT & Smart Appliances
Food Service, Restaurants
& Food Delivery
Health Plans & Self-Insured Employers
 

Why EatID is better

We include more of your customers than any other platform. With 100+ diets, 50+ health conditions and hundreds of food sensitivities, our industry-leading personalization capabilities connect billions of unique eating wishes to food they want. One single platform covers: 

  • 400+ food allergies, including the top 9 (soy, dairy, egg, wheat, nut, tree nut, fish, shellfish, sesame)

  • Diabetes

  • Heart disease

  • Celiac disease

  • Low FODMAPs (irritable bowel syndrome)

  • Depression

  • Memory

  • Reflux

  • Ketogenic

  • Whole30

  • Cultural, religious and vegetarian diets

  • See the full list here

Our physician-led, industry-leading food technology is unsurpassed in health expertise, offering greater accuracy and trustworthiness.

 
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Our team

  • Steven Tan, MD, MTOM, LAc., Co-founder, Physician CEO, Chief Content Officer 
    Integrative Medicine and health expert; designer and director of multiple wellness programs; former faculty and NIH-supported researcher, UCLA Medical School; former advisor to UCLA Center for Human Nutrition

  • Daniel Lemin, Co-founder, Chief Operating Officer
    Early Googler; former advisor to global food brands including Nestlé, Dole Food Company, P.F. Chang’s and Bulletproof, internationally published marketing expert, author and speaker

  • Marcos "Rasta" Schestak, Chief Technology Officer
    Founder of BASE Digital and BASE Labs

  • Flavia Moraes, DGA, Chief Creative Officer
    Internationally-acclaimed director; Head of Innovation at RBS

  • Chef Evelina Nabuco, Chief Culinary Expert
    Graduate of NYC’s Natural Gourmet Institute  

You're in good company

These products are also built to showcase the EatID technology:

 
 

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